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![]() Floating ads are appearing more and more frequently for several reasons: They definitely get the viewer's attention. They are animated. Many now have sound. Like TV ads, they "interrupt the program" and force you to watch them. They can take up the entire screen. Therefore: From a branding standpoint, they are much more powerful than something like a banner ad or a sidebar ad. They cannot be ignored. They have a high click-through rate, averaging about 3 percent (meaning that 30 people will click through for every 1,000 impressions of a floating ad). The high click-through rate, as well as the greater branding power, means that advertisers will pay a lot more for a floating ad -- anywhere from $3 to $30 per 1,000 impressions depending on the advertiser and the ad. Because they can pay a lot of money, Web sites are willing to run floating ads. free web site, Banner Advertising. advertising specialty
If you have ever been to a Web site that uses them, you know what "floating ads" are. These are ads that appear when you first go to a Web page, and they "float" or "fly" over the page for anywhere from five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying to read, and they often block mouse input as well. This page has been set up so that a floating ad should appear every time you load the page. If you have the right browser combination, then you should have seen the ad when you clicked into this page. The ad is about 5 seconds long. It floats over the page and then should settle in the upper right hand corner. advertising specialty. Banner Advertising
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